Tuesday, April 6, 2010

4/6/2010 - Puma Mostro


So I decided to take a detour from classics to take a deeper look at a modern classics. In1999, Puma decided to rejuvinate its struggling business with a huge risk in fashion athletic. Puma banked on the metrosexual movement to boost the Mostro to popularity. Well, it worked! This rock climbing inspired sneaker sported no laces, an elastic velcro hook and loop, puma wings on only one side and trainer-like spike soles. The combination filled an assortment gap in the market and the crowd basically went wild.

I've never owned the Mostro but remember a friend from New York walking into a room with these on back in the day. I thought they were loco but, by then, the Mostro had already caught fire with its sleek design. The Mostro even gets kudos from Chris Bangle, the group design chief for BMW. No to shabby for a clubbing trainer sneaker.

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